Some people have been throwing some fantastical numbers about Nigeria having 43 million internet users.
I really don’t know who cooked up this ultra-sloppy data but no wonder the over-creamed salad of consultancy advices smell like rancid skimmed milk.
If Nigeria has 43 million internet users then I probably have a pink elephant, with wings, prancing around my backyard.
So how many do we have? Judging from MTN’s latest financials (2012), they have 3.8 million smart devices (those that can consume internet without choking up – actually MTN is so parsimonious that not even a 12K US Robotics modem can choke on it) and 201,000 dongles. That comes to 4M internet devices (many being fondle-slabs). Since MTN has 47.5% market ownership, we can extrapolate 8.42M internet devices. If we are optimistic, can we argue that 2 people use a device (Nobody shares my phone with me though). Maybe 17M users. Far cry from 43M.
Why this 43M magical number is apparently not wrong to smart pant consultants baffles me.