Sometimes I find it humorous seeing banks wring their hands at the disastrous investments made in POS. As the CBN was hell-bent on dragging each off us across the generational divide of cash versus electronic payment, it found willing allies in banks.
Don’t get me wrong, I’m all for electronic payments or commerce. It is faster, cheaper and more difficult to hide or do frauds. Frauds do exists, like it does even at your church parish, but it is way easier to trace although someone also said it is also easier to lose the shirt on your back.
That’s that for the digression.
What riles me is the apparent lack of thought on how these POS would work. The emphasis on POS, just another means of payment, was unhealthy. Unlike ATMs whose utility can be easily seen, POS can much dodgier.
And they don’t come cheap. Even after rebates, extensive bidding war and all that, a single box can settle you back as high as N70K. Since these are physical electronics items, the bean counter always insist to depreciate them fully over four years which comes to about N1,458 a month. These tiny little beauties need more care and attention than an over pampered prima-donna. You could expect at least N2,000 spent on visitation, network connectivity and paper roll in a month. So for a single POS to breakeven, it must make income of N3,458 every single 30 days. Or is it? Not at all!
You see, in the POS business, like the proverbial Hong Kong Triad Mafia Warlord Jinja, almost everyone takes a slice of the commission made to be surrendered by the hapless merchants or mama oloja. But then only the bank that deploys the POS is made to pony up the investment upfront. But they only get to see 57.5% of the commission if and only if the acquirer is also the terminal owner. That is not most of the case but for the sake of argument, let’s imagine it’s so. So for our dear bank to make money, it must find a way to ferret out at least N6,014 worth of revenue from the transactions. So how much actually transactions would the POS do to make the merchant part with this? As commissions are fixed at 1.25% of value, that POS must grace N481,113 worth of successful transactions.
That sounds easy until you consider how treacherous the networks have been. That little POS darling sitting on the table must constantly dial home over GSM or internet. GSM is very common but dubious while the internet is expensive. You wouldn’t even smell any of that for N1,000 a month. So most often than not, the POS doesn’t work, cardholders are frustrated and many a merchants have used POS as a basketball or even squashed a roach with one.
The industry today has about 110,000 POS deployed across town with only about 14,000 seeing active duty. The rest are simply having fun and sipping Piña colada in some random warehouse. The active ones were able to push out about N11B (March 2013 – verify the number, I could have made it up) in total but the average income across the whole POS portfolio is just a little north of N1,200. There goes the POS investment.
So is there hope for POS? Yes but not the way we currently run it. Even then there seems to be another channel doing way better than POS.
Right now, I need to lay off ranting a bit. I will discuss the sexiness of web in another post soon.