4K TV – The New Gimmick in Town

I have tripped over more 4K TV cables in the last few weeks than all the bus drivers bashing cars in Lagos.
Suddenly 4K became the rave. You wonder what 4K is? 4K is to HDTV as HDTV is to SDTV. If you don’t know SDTV, you may want to read here. 4K is sometimes called UHD by purists. But purists be damned!
4K allows incredible fidelity of visual content. You only need to see any of those monsters on display and you are hooked forever. The biggest challenge is content though. Without a native 4K content, there is nothing glorious and orgasmic to see.
So there lies my problem – what are the 4K TVs doing in Nigeria? There are no 4K discs to watch and the internet is too poor to stream 4K content from the internet.
I guess maybe LG and Samsung are playing on guys’ greed or maybe lack of awareness. As far as I’m concerned, this is just an expensive gimmickry.

Author: Adedeji Olowe

Adédèjì is the founder of Lendsqr, the loan infrastructure fintech powering lenders at scale. Before this, he led Trium Limited, the corporate VC of the Coronation Group, which invested in Woven Finance, Sparkle Bank, Clane, and L1ght, amongst others. He has almost two decades of banking experience, including stints as the Divisional Head of Electronic Banking at Fidelity Bank Plc. He drove the turnaround of the bank’s digital business. He was previously responsible for United Bank for Africa Group’s payment card business across 19 countries. Alongside other industry veterans, he founded Open Banking Nigeria, the nonprofit driving the development and adoption of a common API standard for the Nigerian financial industry. Beyond open APIs, Adédèjì works deeply within the fintech ecosystem; he’s the board chairman at Paystack. Adédèjì is a renowned fintech pundit and has been blogging on technology and payments at dejiolowe.com since 2001.