Tag Archives: Uber

Uber killed Yellow Cabs. GoKada may kill Okadas.

Uber came to Lagos around 2014 and went straight for the middle-class crowd albeit, that market wasn’t fat enough. They soon found out that any businesses targeting recherché segments in Nigeria never last long. Uber pivoted as the recession gradually wore off as ride-hailing became the go-to for almost every middle-classer. It didn’t take too […]