Month: June 2018

A rant about the evolution of telephony in Nigeria

A long time ago, when chicken had teeth, the whole of Nigeria (not half of it, the whole!) had 400,000 lines for 80 million people. Of course, only the rich had these phones. Everyone went to the business center to make calls and do Yahoo faxes. Or you climb a tree and shout yourself hoarse if you want to talk to someone near.

Then NITEL, the government parastatal, decided to do analog mobile telephones. It cost three arms and ten legs. Only the thieves, the politicians, and cocaine pushers got them. The first time I held an analog Motorola Startac in my hand, I felt like God’s nephew. It was a status symbol for the successful Ibo traders (naught-nine-naught).

Then, the private Telcos brought in their technology. Notwithstanding, Multilink, Intercellular, Starcomms, and others felt telephone was for the rich boys. They cost N150,000 to get one. A few senior executives got these lines to call their girlfriends on the phone (that was before we started calling them side-chicks). The rest of Nigerians were left to shout at each other just to talk.
At this time, just before Abacha bit the apple or kicked the bucket, he handed over GSM licenses to everyone except my uncle. Both Celia Motophone and Mr. Adenuga setup 30,000-line exchanges. Apparently, the target wasn’t the common man. The phone services never saw the light of the day.

Sometimes just after my sister was cleaning the plates used for the 2001 New Year party, the President of the Federal Republic of Nigeria got upset, instructed the technocrat leading the NCC, the nation’s watchdog guarding the national electromagnetic asset, to auction some frequencies for $285M a pop. MTN and Econet Wireless raised Benjamins from everyone and got themselves some licenses. Hey, something is gonna happen?

In August 2001, MTN and Econet Wireless launched their brand new but mightily creaky networks. SIM cards were sold for N20,000 a pop, and you can call a few friends for N50 per minute. Again, only the rich could buy SIMs and phones. Wait, won’t these guys learn some lessons from history?

Luckily, guys at MTN and Econet leased some wisdom and crashed the cost of getting a new SIM. MTN did BOGOF (not what you think it is) and it was buddie buddie time at Econet. At this incredible time, everyone had a phone, but calling was still an unforgivable N50 per minute. Someone discovered flashing, and madness ensues.

Everyone had a phone, the poor people flash the rich to call them back, just like “collect call” in the US. If you don’t know what flashing means, ask your uncle. If you have any, ask your “uncle.”

The whole country begged, rolled on the ground, threatened, even sacrificed goats so that MTN and Econet could charge per second, but they said it was technically impossible; God didn’t like it; heaven will crash; blah; blah and damn blah. After a while, they lost all excuses but N50 per minute calls remained.

Somewhere on the horizon, sometimes in August 2003, a green bull galloped into the Nigerian China shop, and hell was let loose. Glo brought per second call billing and within a few days, MTN and Econet (they changed names more times than I have changed jobs) came out with per second billing as well.
Many Nigerians, including yours sincerely, swore for MTN and Econet (or was it Vmobile?).

For the first time, Nigerians found their voices, and since then, with calls getting cheaper by the day, nobody has had peace. Flashing died a withering slow and agonizing death. Even your Maiguards will call you and stay on the phone for 45 minutes at a time.

Now, it seems the end of the beginning has passed.

You see, the Internet has become so cheap and Whatsapp so pervasive that only psychopaths send SMS and nobody calls again. Everything is now done on Whatsapp. ARPU, the means by which finance guys in telecoms skewer themselves, have been steadily declining over the past five years.

17 years is a short time for what the country has done for telephony. I doff my hat. But will the same happen for power, payments, and financial inclusion?

Only Making Interbank Transfers Free Can Fix Financial Inclusion in Nigeria

Financial inclusion is a buzzword, but it’s also a real issue for third-world countries. Many things have been thrown at it, including the kitchen sink. As far as Nigeria is concerned, nothing seems to be working. Nevertheless, I believe that significantly reducing the cost of transactions, by making interbank transfers free, will break the exclusion barrier all through the invocation of the Network Effect.

The Network Effect, also known as Metcalf’s Law, says that the value of a network grows as the square of the number of its users increase. In simple English; when there are many people in a network, there is always someone you want to do aproko with.

Why am I so confident that this is possible? Well, I have the evolution of mobile telephony in Nigeria as a reliable basis.

Let’s learn from the telco revolution

Before MTN and Econet transformed mobile telephony in Nigeria, you would have imagined that we all used witchcraft to talk to ourselves. Apparently, we did! Or how would you describe 400K active lines for a nation of 126M disconnected souls?

However, what most people don’t know is that just before the GSM licenses were awarded, Nigeria had 6 GSM licenses issued by Obasanjo, and before then, 33 GSM licenses were given by the Dark Goggled General.

Many licenses and nobody was talking. The GSM providers felt telephones were for the middle-class and HNWI (High Net Worth Individuals, the fancy name for people who have hammered). Maybe that was true, but unfortunately, Nigeria never had many of the rich guys. The GSM providers failed spectacularly.

So, when MTN and Econet, the new kids of the block of 2001, started their operations, they came to the market with N20,000 SIM cards; only the middle-class and uber rich could get them. Apparently, some of them failed their networking classes and didn’t know about Metcalfe’s law. I’m happy there were remedial classes: MTN promptly introduced BOGOF and Econet brought Buddie to the masses. The market exploded; I finally got my SIM and phone, my friends got theirs, and we trade stories about girls. Nigeria was never the same again!

Just like telephony where you call those within your social and business circles to peddle rumors, close business deals, track errant staff, or check on your grandmother; transfer of money is also a social and business construct.

We thought telephones were for the rich

In the days when telephony was expensive and not for the poor, according to General David Mark, Nigerians thronged business centers to make local calls and cybercafes for international calls. For the trivial gist, they talk to their neighbors. Today, for the essential transactions such as transfers and bill payments that cost N50 a pop, they use their mobile apps and USSD codes. For small purchases of N10 to N1,000, they fish out dirty Naira notes from corners we can’t talk about to give their maiguards, bike men, Garri sellers, etc.

Why? Because it doesn’t make sense to use N50 to transfer N200.

My fancy friends in the e-trade argue about financial literacy, money stuffed in mattresses, etc. What they have not been able to explain to me is that even with poor literacy in Nigeria, how does everyone know how to use mobile phones: punch in airtime credit, dial numbers, and read digits of those calling them? Because when technology is demystified and pervasive, the knowledge becomes commonplace.

Ask yourself, when last did a new phone come with a manual even though it’s significantly more powerful than the dead-ass Motorola Talkabout of the early 2000s?

There is a history of transaction growth following price reductions

Back to cheap transfers, when the Central Bank of Nigeria crashed the cost of transfers from N100 to N50, the monthly transfers exploded from the measly 7M a month in 2016 to 58M in May 2018. The average transaction size dropped from N320K to N112K. In 2001, it cost N50 per minute to call; most people didn’t bother to call anyone. When the networks crashed the cost to Kobos per second, calls exploded.

Dropping interbank transfer to N5 for bank customers would do more magic than anyone could imagine. Not only that, making transfers of an amount less than N1,000 free means that the flow of money to the excluded would be free. When it is free to send money to my shoe shiner, he would learn how to receive it and also send it to others as well. After all, if he knows how to check his airtime balance, he will know how to check his wallet or account balance. And he would be able to send to his friends and his young wife in the village; all for free.

Bankers are scared because they think of the margins that would be wiped out. But, the addressable market is so huge, probably 100 times more, than what we have today. Instead of the 58M monthly transfers we are happy about, we could be talking about 5B transfers a month. Most of these would come from the N20 to N500 transfers that are small, trivial and extremely habit forming for even the least educated, as long as they have a phone and fingers to punch the keys.

Nigerian Banks of all shades, the CBN, international Development Finance Institutions (think WHO, DFID), Bill Gates, etc. have spent years and a lifetime trying to make Financial Inclusion work in Nigeria but the efforts haven’t yielded tangible fruits. Why not try making transactions cheaper? After all, nothing beats free.